Executive Summary

Now in its 13th year, Cision’s Global State of the Media Report remains the industry standard bearer for identifying trends in journalism and opportunities for public relations professionals to partner with them efficiently and productively. 


For our 2022 report, we tapped our global network of writers and editors, who for years have partnered with Cision for access to credible, trusted and newsworthy brand communications. More than 3,800 journalists across approximately 2,160 media outlets, spanning 17 regions across the world provided key insights that offer a deeper understanding of how they work, what keeps them up at night and what they really want (and need) from the PR and comms professionals they work with. 


With multiple platforms that enable publicists and marketers to forge meaningful connections between media outlets and influencers, Cision is uniquely positioned to serve agencies and brands with actionable data and best practices that reflect the state of media from the journalist’s perspective.