| Executive Summary | 1 |
| The Changing Role of the Journalist | 2 |
| The Media on Media: How Journalists Use Social Media and Multimedia | 3 |
| Getting Graphic: How Journalists Are Minding Multimedia | 4 |
| From Pitch to Partnership: How PR Pros Can Better Serve Journalists | 5 |
| How to Pitch | 6 |
| Final Thoughts and Key Takeaways | 7 |
| Methodology / About Cision | 8 |
| Conclusion: Turning Insight into Action | 9 |
2022 State of the Media Report